December 6, 2009
Had a great conversation this past Friday with Anthony Onesta, Vice President of ZETA Interactive. It is hard to believe that they are just as excited as we are to be chosen as their “first” charity to work with. Tony informed me that their charitable arm; ZETA Cares has committed to providing Friday Harbour with the same level of service that they provide to their corporate partners.
I am pleased that he provided that clarity during our phone conversation. It’s not that I expected anything less. It is just good to see that he thought enough of us to offer that clarity upfront. We also discussed the mutual desire and expectation to lean on each others’ organization to provide some type of press release that reflect each groups commitment to making a difference in the charitable world. He described ZI as a group that “keeps it simple” and “direct”.
He is due to send me some additional information via email that will describe their offerings to Friday Harbour. He will also include some legal documentation that is only appropriate when two organizations agree to work together.
I sense that FH will be offered a comprehensive program that will catapult our media presence into a new zone. I’m worried if we will be ready for this? I’m not scared, just worried.
My desire is to put this project into the hands of Sean Stoner and Michiel Oosterling. I expect that FH needs to take advantage of all that ZI has to offer us, understanding that some or most of it may be “future” advantaged.
CONTENT: at this point, I expect the project to yield us exceptional: 1)exceptional web presence, 2)interactive media opps with our volunteers, donors, charities, sponsors and businesses.
Some Questions:
–How do we involve the hospitals, charities, donors
–What does FH need to have in place to fully take advantage of what ZI has to offer?
–How do/should we measure the impact of your services to FH?
–How do we integrate the housing inventory database into this system.
ACTIONS:
–Who should be involved in this strategy.
–Map out the expected journey.
NEEDS:
–Control over our contacts. Why we have them. What they’ve done for FH. Opportunities. Track their journey through the charity.
–Ability to interact, connect to other charities, sponsors and donors.
–Ability to monitor visits to website.
–Match FH to possible donors, charities, Foundations, patients.